From the Week 5 lecture, ‘Inclusive Design’, what I found interesting was the need to widen the reach of my creative projects. In the music and audio industry this is essential because at the end of the day, we want to be heard. There are many number of ways by which this can be done in the music field. Some of which could be:
- Writing songs for the disabled.
- Promoting music in fund raising concerts for the disabled.
- Spreading awareness through music
- Using Social Media Marketing teams for promotions.
- Playing at festivals
I can relate to this as I am a musician and a soon to be music producer and sound engineer. I need my projects to be heard throughout the globe and not only limit my songs to a certain group but target a worldwide audience.For example, playing at music festivals definitely increases the reach of an artist or a song because of the number of people present there. Writing a song directed to the disabled can make a breakthrough scene if marketed well as it would attend to the soft spots of these people and the rest of the world. Gigging is one of the biggest reasons you shouldn’t stick to online music marketing methods. By gigging, you get to connect face to face with your audience, make instant money by selling merchandise and physical CDs (a lot of gig goers still buy them), and make money from royalties(Letang, 2013). All these strategies must be planned before the project actually commences. It gives enough time to think and work the way through it. Most people initially think that the marketing process should start when you’re about to release your next album or single, and should end before you start working on your next project. This isn’t strictly true. The marketing of your music should begin as soon as you’ve a good level of talent to promote. While the degree of marketing you undertake at the time will depend on what exactly you have to promote and what else you have on your plate, marketing should be an ongoing process for as long as you’re trying to become a more successful musician(Letang, 2103).
Using Social media in addition to gigging is also extremely important as social media shapes the popularity of the scene. People will listen what others are listening to rather than actually finding good music by themselves. In a time of decreasing sales, artists are seeking to create a complete experience for their fans to satisfy the demand for more, and are often relying on the vast opportunities within social media to do so – engaging with, and understanding their fans(Buli, 2013).
So what I gather from this lecture is that, just making the song does not complete the project. How you will reach out to people, how many people you will reach out to; these are essential for success. These can be done in a variety of ways and the planning must start at the initial stages itself. Using the channels for distribution that are available to us and accessible to the world are really important and also reaching out to the parts of the community that aren’t usually dedicated to. Keeping these in mind, the reach of a project can certainly be increased.