Social Media and Your Career

From this online lecture, what was interesting to me was some of the ways to market your work through social media. Using social media to promote your work is definitely a good way of getting your name out there as in this digital generation, everyone is connected to each other on social media websites. I, myself use this form of promotion for my work, even though I have limited resources to work with, I do what I can with what I have to get my name out there and improve my work on each passing day. Some of the points that interested me were

  1. Using websites like Facebook, Soundcloud, Twitter for sharing.
  2. Including your Projects on LinkedIn for professional sharing that will help your career.
  3. Collaborating with other artists.
  4. Sharing the work of other artists.

I have been creating and producing music for 3 or 4 years now and what I have observed that my listening base has gradually increased through some of these ways. I regularly share my work on Facebook, Soundcloud and Twitter after uploading them. That gets my name out there and if people like it, they share it on their Facebook for other people to listen to. I collaborate with other artists from time to time and that is very helpful as they have a different fanbase than mine and collaborating helps both the parties in promoting themselves. Collaboration is an often overlooked aspect of music promotion. It’s a great way to get your music in front of another group of people and make new fans. You can collaborate on pretty much anything. Just make sure you collaborate with musicians whose fans would appreciate your music. Choose to work with bands in a similar genre or with similar fanbase demographics(Kusek, 2016). Sharing other artists work is also a good way to go as they appreciate it when their work is being shared by another artist, and they do always return the favor by sharing your work. Uploading your work on LinkedIn is also a great way to land a job. Everything you include can be counted for. It shows your working spirit and actually how good you are and could lure other professionals in hiring you.

Connect with others in the industry. Bands, venues, labels, and industry professionals on Facebook, Twitter, or LinkedIn (or all three) These connections can be helpful for cross-promoting with other bands, venues can easily check out your pages when they’re looking for new bands to hire, and labels and industry pros constantly post about the types of music they’re looking for. Developing these connections can help you get the word (and your music) in front of the right people. Social media is a very reciprocal medium so when you promote someone else’s music they’ll promote yours, too (Billingsley, 2012).

  • Share music industry related news.
  • Share insights or recording scenes that reflect the personality of your band and use them to engage fans in conversation. Also allow fans to share their opinions so you can take your art to another level.
  • Always promote teasers before actually launching a video or audio.
  • Network with other bands/musicians in other areas to create an atmosphere for possible gig swapping and collaboration as well as cross promotion of content.
  • Post some interesting pictures of your gigs, music concerts, or any successful shows.
  • Share albums, videos, and news about other music you enjoy or local bands you play with. Always ask others what they think.
  • Share insights or recording scenes that reflect the personality of your band and use them to engage fans in conversation. Also allow fans to share their opinions so you can take your art to another level.
  • Always promote teasers before actually launching a video or audio.
  • Network with other bands/musicians in other areas to create an atmosphere for possible gig swapping and collaboration as well as cross promotion of content.
  • Post some interesting pictures of your gigs, music concerts, or any successful shows.(Sharma, 2014)

These are just some of the ways to promote your work  through social media. The ascent to recognition is a long process. In this age we have the tools to get our name out there but the competition gets fiercer by the day. Everybody needs to be different to stand out amongst the crowd. Using the websites for sharing, sharing other artists work, collaborating all help in spreading your name. Social media is definitely not the main path to success, it is rather an intermediate. Your actual work is the main deal. Use the tools and get your name out there!





Billingsley, C. (2012). 5 Ways to Grow Your Band’s Fan Base via Social Media – Seek Social MediaSeek Social Media. Retrieved 25 June 2016, from

Kusek, D. (2016). How to Promote Your Music | New Artist ModelNew Artist Model. Retrieved 25 June 2016, from

Sharma, B. (2014). 7 Winning Social Media Strategies To Promote Your MusicDotted Music. Retrieved 25 June 2016, from


Inclusive Design

From the Week 5 lecture, ‘Inclusive Design’, what I found interesting was the need to widen the reach of my creative projects. In the music and audio industry this is essential because at the end of the day, we want to be heard. There are many number of ways by which this can be done in the music field. Some of which could be:

  1. Writing songs for the disabled.
  2. Promoting music in fund raising concerts for the disabled.
  3. Spreading awareness through music
  4. Using Social Media Marketing teams for promotions.
  5. Playing at festivals

I can relate to this as I am a musician and a soon to be music producer and sound engineer. I need my projects to be heard throughout the globe and not only limit my songs to a certain group but target a worldwide audience.For example, playing at music festivals definitely increases the reach of an artist or a song because of the number of people present there. Writing a song directed to the disabled can make a breakthrough scene if marketed well as it would attend to the soft spots of these people and the rest of the world.  Gigging is one of the biggest reasons you shouldn’t stick to online music marketing methods. By gigging, you get to connect face to face with your audience, make instant money by selling merchandise and physical CDs (a lot of gig goers still buy them), and make money from royalties(Letang, 2013). All these strategies must be planned before the project actually commences. It gives enough time to think and work the way through it.  Most people initially think that the marketing process should start when you’re about to release your next album or single, and should end before you start working on your next project. This isn’t strictly true. The marketing of your music should begin as soon as you’ve a good level of talent to promote. While the degree of marketing you undertake at the time will depend on what exactly you have to promote and what else you have on your plate, marketing should be an ongoing process for as long as you’re trying to become a more successful musician(Letang, 2103).

Using Social media in addition to gigging is also extremely important as social media shapes the popularity of the scene. People will listen what others are listening to rather than actually finding good music by themselves. In a time of decreasing sales, artists are seeking to create a complete experience for their fans to satisfy the demand for more, and are often relying on the vast opportunities within social media to do so – engaging with, and understanding their fans(Buli, 2013).

So what I gather from this lecture is that, just making the song does not complete the project. How you will reach out to people, how many people you will reach out to; these are essential for success. These can be done in a variety of ways and the planning must start at the initial stages itself. Using the channels for distribution that are available to us and accessible to the world are really important and also reaching out to the parts of the community that aren’t usually dedicated to. Keeping these in mind, the reach of a project can certainly be increased.



Buli, L. (2013, December 19). The 5 best music marketing moves of 2013. Forbes. Retrieved from
Letang, S. (2013, September 10). 7 music marketing truths ALL musicians should know – MTT. Retrieved June 18, 2016, from
SAE Creative Institute. (2015, April 20). Week 5: Inclusive design — self-directed practitioners. Retrieved June 18, 2016, from

Acing an Interview

From the Week 4 lecture on ‘Secret Interview Techniques’, what I understood was that there are basically 3 stages in the process of landing the first professional job.

The first is the actual phone call from the recruiter, followed by the actual interview stage with a panel of professionals and the third could be another round with the company head.  Whatever the job might be, there are a certain things that need to be thought about.

  1. Why would the company hire me?
  2. Why do I want this job?
  3. What additional inputs can I provide for the job to make my work better and more interesting.
  4. Am I qualified enough for the job?

These are the questions i would think to myself before applying to any job, it would very from person to person.

The most important quality anyone is going to look for is ‘Passion’. Being an Audio Production student, passion plays a very important role in our line of work. Being passionate about the projects is essential as it makes the quality of the work so much better.

“Look for passion. Smart people are passionate about the projects they work on. They get very excited talking about the subject. They talk quickly, and get animated. Being passionately negative can be just as good a sign”(SAE Creative Institute, 2015)

To work in studios is to be literally working with machines and equipment so the knowledge of these hardwares is very much essential to us as every mixing desk differs from one another, every mic gives a different response to a sound and so on. But in order to actually land the job, preparation is key. You need to really know your stuff if you want the job. For example, in the world of audio or music, knowledge on different techniques of recording is essential along with a deep understanding of hardwares and softwares because these are the tools we would be working with. The key to a successful interview is adequate preparation. Most employers ask the same basic questions, so prepare answers before an interview( Intellectual Reserve, 2016). A thorough preparation just boosts your confidence level. A company is not going to hire someone who does not know their basics. To avoid your mind going blank during the interview, prepare beforehand by brainstorming all the possible questions you may get asked.  Look at the job description to see what sort of qualities, skills and experience are needed for the role (Madgex,2012).

I find that these are key factors to be remembered in order to ace an interview. Preparation, skill and passion. When these qualities are built upon, confidence comes with it by itself and the interview stage will seem a lot more smooth. Showing passion for the job creates an image of yourself on the minds of the interviewers and this impression could be something that can make a difference.



Madgex (2012, June 26). Career advice article: Top Ten interview skills – telegraph jobs. jobs. Retrieved from
SAE Creative Institute. (2015, March 26). Week 4: Secret interview techniques — self-directed practitioners. Retrieved June 11, 2016, from
Intellectual Reserve. (2016). Successful interview Techniques—Knowing how to answer. Retrieved June 11, 2016, from

Copyrights and Contracts

After reading the Week 3 lecture on ‘Copyrights and Contracts’ one of the topics that really interested me was about ‘Copyrights in Music’. It says that the copyright in the composition, lyrics, performance and sound recording might be owned by by the composer, lyricist, musician and maker of the recording (usually a record label but sometimes a sound engineer), respectively. The person who paid for the recordings may also own the copyrights as well as the musicians who have performed for the particular song may also share the copyrights.

So what is Copyrighting?

Basically, it is a means for protection of creativity.

Copyright is a designation of intellectual property similar to a patent or trademark. Once an original composition has been fixed in a medium from which it can be reproduced (having either been recorded or written down in some fashion), the composer is granted exclusive rights to that piece of music, including:

• The right to reproduce the song

• The right to distribute the song

• The right to perform the song

• The right to create derivative works (Robley, 2013)

As an Audio Engineer and a Music Producer, I can completely relate to this as in the music industry, often, music can be tampered with and stolen just like any work of art. It is very important to have the work copyrighted in order to protect the value of the music and so that if it may fall into the wrong hands it can be legally dealt with. Also it puts a label on the song that shows who’s work it is. Copyright protects the musician even if the song is never registered with the Copyright Office. Mailing a copy of the work to yourself provides no additional legal protection and is unlikely to prove useful evidence for establishing the date a song was written(Ravgiala, 2016).

So what I have learnt from this matter is to always copyright your world in the professional field. The music I have produced till date hasn’t had any official form of copyright, although, the music streaming websites through which I share my music have a copyright policy where I can declare all the work is my own and I own the rights. However, it would be better to get it done through a company or an organization as it seems more effective in the long run. Music is art, and the creation must be protected as a lot of hard work goes into making it. So, PROTECT YOUR WORK!



Ravgiala, J. (2016). Copyright basics for musicians – music copyright law. Retrieved June 4, 2016, from
Robley, C. (2013, May 17). What is a musical copyright? Retrieved June 4, 2016, from Musician Tips,


Running my own Studio

From the Week 2 Lecture, ‘Your Income and your Art’, what I found interesting was the topic that spoke about running a studio. I know running a studio may not sound as easy as it seems, but in the music and audio industry, everything is possible within the space of a single room. Investing in a studio is a great option as it will definitely lead to a better work output. I can relate to this as of now, in college, we do work in studios for all our projects and our classes. So there is a basic understanding that is being built with time. We are being trained to become professional audio engineers and we are being exposed to a similar working environment as a professional one with our projects demanding the same quality or standard. Opening a studio or working in a production house studio are definitely the options I am willing to take up in the near future. There is a better chance of starting your own music business than trying to land a job in the industry. Whether you decide to start a label, put together a band, begin a recording studio, or any number of music industry gigs, follow these basic steps before you take the plunge(Fisher, 1996).

Another point to be considered is that:

Why would anyone come to my studio rather than going to well-known music producer from reputed production houses?

The answer to this is ‘Networking’ and the production quality. Having a large network and audience will guide me to success provided the standard of the work is at par with the industry standards. It is definitely a difficult task, but can be built over time.

So what is to be remembered is that, the work we are doing now in college is directly nurturing us for the professional league. Opening a production house is definitely one of the better options out there. With many universities and colleges offering sound engineering and recording courses, there are not always enough jobs for all the graduates. By setting up on your own you are creating your own career, exactly how you want it(Hughes, 2016). So investing in a studio isn’t a bad option after all. With the right network, product and staff, anything is possible!



Fisher, J. (1996). Starting your own music business. Retrieved May 28, 2016, from Music Biz Academy,
Hughes, C. (2016). Starting a recording studio business. Retrieved May 28, 2016, from Work Space,

Moving forward..

At this point in SAE, the finish line isn’t too far away. Even though the course is just 5-6 weeks down , within a blink of an eye two years will have been completed.

I want to work as hard as I can in SAE, probably twice as hard. I want to become an autonomous learner and open new roads for achieving success. This unit is helping me develop my personality and my organizational and communicational skills. In order to complete this unit, I plan on doing the work as per schedule and making the submissions on time and putting in everything I’ve got. The mixture of students in the class make it a really enjoyable unit and help the students to gather different perspectives and broaden the thought process.

In the long run, this unit will shape my personality and make me a better individual in the creative media field. I look forward to what is next in line for me.

What are my strengths and Weaknesses as a learner? What am i really good at and what do i need to work on? What resources are available in college to achieve my goal?

My Strengths and What I am good at

I am very enthusiastic about my work and very willing to learn. My background in music production and training in music allows me to work quick and productively in the studio. I also like to have a plan before i work so i can use the time more effectively and manage my time well. This habit was inculcated in me because of my father. And I think I am very methodical and I practice as much as i can enabling me to know my stuff and how to work productively.

My Weaknesses and what i need to work on

Working with too many people in a studio affects my working process as i prefer my space and privacy, also the fact that ”Too many cooks spoil the broth”. I cannot get work done the way i want to if there are too many opinions around me because when i set my mind towards something i like to work towards it. I think i need to work on my inter-personal skills and probably learn to accept other’s ideas without affecting the overall product of the work.

SAE provides a great platform for the students. The library resources, the studios, the classrooms and not to forget the fantastic faculty who are very well trained and experienced. I am extremely happy to be a part of such a great organization and very grateful of how they are moulding us to become great producers and engineers.  What I love the most is the student access to the studios which helps me practice what has been taught in class and stay up to date. I am positive that with the resources that SAE provides alongwith my hardwork i can achieve my goal!

What type of a learner am I?

My learning ability solely depends on hands on activity. I know this information through experience and also have confirmed it from a recent online quiz on Brainboxx.


Being a Kinaesthetic learner, the joy of learning comes when I can practice what has been taught on pages. I would say I’m more of a converging learner. ” People with a converging learning style can solve problems and will use their learning to find solutions to practical issues. “( Kolb, Learning styles). In my case, I love to take my music books out, read and play along, work in my home studio and recreate the techniques I learn on YouTube and also go to the studio and practice what has been taught in class. By doing this all the information and guidelines are registered well in my mind. If there is a  piece of paper in front of me, it just doesn’t make any sense to me unless I can see the reality of it.

The practicality of knowledge is what I need to learn and practice. It makes me a better learner.


Learner type quiz

Kolb,Learning Styles

Manolis, C., Burns, D. J., Assudani, R., & Chinta, R. (2013). Assessing experiential learning styles: A methodological reconstruction and validation of the Kolb learning style inventory. Learning and Individual Differences, 23, 44–52. doi:10.1016/j.lindif.2012.10.009


My Working Space

My working space usually depends upon my mindset. Even if the physical space is perfect. If there’s something troubling me or if there’s something on my mind , my overall work is affected.

Let me show you my Physical Space for working



This is my mini home studio setup for my production work. I can carry this anywhere I want and this is my getaway from the real world and always has been. Playing my guitar helps me destress and gives me peace of mind. Making music on ‘Cubase’ for so many years now. My physical space includes my ‘Alhambra’ guitar and my studio, and they just take me to another world.


My work output majorly depends on my mental space. If there’s something at the back of my mind my work is affected heavily. What I like to do in that case is- Clear it out. Playing the guitar helps me do that. And also


I like to keep my favourite books around me such as ‘The Alchemist’ by Paulo Coelho and ‘The Shining’ by Stephen King. These books induce a sense of excitement and thoughtfulness in my mind and provide me with the peace of mind I need to work and takes all the negativity off my mind.


I don’t actually see a scope of improvement in my working space. I am pretty habituated with the way I have been working for years now. Maybe in a few years I will be able to travel and that will expand the limitations in my thinking space.






The Alchemist:


Coelho, P. and Clarke, A. R. (2006) The Alchemist: A fable about following your dream. San Francisco: HarperCollins Publishers


The Shining


King, S. (2011) The shining. London: Hodder Paperback

Let me introduce myself….


I go by the name of Aritra Dasgupta. I am known as Ari to my friends.


I am a musician and a student of SAE INSTITUTE, DUBAI studying Audio Production. My biggest passions are playing the guitar and producing electronic music. I learn western classical music and study it under Trinity College of London. I also play in a jazz band called ” Alter3rd” based in Muscat . Previously I have studied Hotel Management for 3 years in Mumbai, India in the INSTITUTE OF HOTEL MANAGEMENT, MUMBAI( IHM Mumbai) .


In 10 years I see myself as a master of my art and my job working in big studios, recording with different artists and producing music for the Film Industry. I see myself loving my work and my life and music flowing through my veins. I see a person who is perpetually happy because of his decision to take up his passion as his job.


Trinity College of London :

Alter3rd :

Institute of Hotel Management, Mumbai( IHM MUMBAI) :