Social Media and Your Career

From this online lecture, what was interesting to me was some of the ways to market your work through social media. Using social media to promote your work is definitely a good way of getting your name out there as in this digital generation, everyone is connected to each other on social media websites. I, myself use this form of promotion for my work, even though I have limited resources to work with, I do what I can with what I have to get my name out there and improve my work on each passing day. Some of the points that interested me were

  1. Using websites like Facebook, Soundcloud, Twitter for sharing.
  2. Including your Projects on LinkedIn for professional sharing that will help your career.
  3. Collaborating with other artists.
  4. Sharing the work of other artists.

I have been creating and producing music for 3 or 4 years now and what I have observed that my listening base has gradually increased through some of these ways. I regularly share my work on Facebook, Soundcloud and Twitter after uploading them. That gets my name out there and if people like it, they share it on their Facebook for other people to listen to. I collaborate with other artists from time to time and that is very helpful as they have a different fanbase than mine and collaborating helps both the parties in promoting themselves. Collaboration is an often overlooked aspect of music promotion. It’s a great way to get your music in front of another group of people and make new fans. You can collaborate on pretty much anything. Just make sure you collaborate with musicians whose fans would appreciate your music. Choose to work with bands in a similar genre or with similar fanbase demographics(Kusek, 2016). Sharing other artists work is also a good way to go as they appreciate it when their work is being shared by another artist, and they do always return the favor by sharing your work. Uploading your work on LinkedIn is also a great way to land a job. Everything you include can be counted for. It shows your working spirit and actually how good you are and could lure other professionals in hiring you.

Connect with others in the industry. Bands, venues, labels, and industry professionals on Facebook, Twitter, or LinkedIn (or all three) These connections can be helpful for cross-promoting with other bands, venues can easily check out your pages when they’re looking for new bands to hire, and labels and industry pros constantly post about the types of music they’re looking for. Developing these connections can help you get the word (and your music) in front of the right people. Social media is a very reciprocal medium so when you promote someone else’s music they’ll promote yours, too (Billingsley, 2012).

  • Share music industry related news.
  • Share insights or recording scenes that reflect the personality of your band and use them to engage fans in conversation. Also allow fans to share their opinions so you can take your art to another level.
  • Always promote teasers before actually launching a video or audio.
  • Network with other bands/musicians in other areas to create an atmosphere for possible gig swapping and collaboration as well as cross promotion of content.
  • Post some interesting pictures of your gigs, music concerts, or any successful shows.
  • Share albums, videos, and news about other music you enjoy or local bands you play with. Always ask others what they think.
  • Share insights or recording scenes that reflect the personality of your band and use them to engage fans in conversation. Also allow fans to share their opinions so you can take your art to another level.
  • Always promote teasers before actually launching a video or audio.
  • Network with other bands/musicians in other areas to create an atmosphere for possible gig swapping and collaboration as well as cross promotion of content.
  • Post some interesting pictures of your gigs, music concerts, or any successful shows.(Sharma, 2014)

These are just some of the ways to promote your work  through social media. The ascent to recognition is a long process. In this age we have the tools to get our name out there but the competition gets fiercer by the day. Everybody needs to be different to stand out amongst the crowd. Using the websites for sharing, sharing other artists work, collaborating all help in spreading your name. Social media is definitely not the main path to success, it is rather an intermediate. Your actual work is the main deal. Use the tools and get your name out there!

HERE’S A COLLABORATION PROJECT I DID WITH A PSY-TRANCE ARTIST! CHECK IT OUT!

 

 

References

Billingsley, C. (2012). 5 Ways to Grow Your Band’s Fan Base via Social Media – Seek Social MediaSeek Social Media. Retrieved 25 June 2016, from http://www.seeksocialmedia.com/ways-to-grow-your-bands-fan-base/

Kusek, D. (2016). How to Promote Your Music | New Artist ModelNew Artist Model. Retrieved 25 June 2016, from http://newartistmodel.com/promote-your-music/

Sharma, B. (2014). 7 Winning Social Media Strategies To Promote Your MusicDotted Music. Retrieved 25 June 2016, from http://dottedmusic.com/2014/marketing/social-media-strategy-to-promote-music/

 

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